Choosing between Vehicle Graphics/Wraps and Painting for Marketing Purposes

By using your vehicle sensibly, you can help market your business in an amazing way. Displaying a logo and contact information on your vehicle can help spread the message about your business and how you can help your target audience. In order to deliver the message precisely, many businesses consider repainting their fleet. It works great in most cases but you can find a better option in the form of car vehicle graphics and wraps.

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A vehicle wrap is basically a large vinyl graphic or decal that has to be placed over the original paint. When done properly, it looks like you have repainted your vehicle, but it proves much more effective than getting your car repainted, which can actually affect its resale value. However, some people still think that repainting their cars fleets is going to be a better choice as compared to vehicle wrapping. Here are a few things you need to consider before choosing between the two options.

Consider the durability

Getting a new paint job done is definitely durable but you do not have to worry about durability even when you put your money on vinyl wraps. Special techniques are used to protect vinyl wraps, making them last longer than 5 years in most cases. These wraps also serve as a layer of protection for the paint underneath the graphic.

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Consider the pricing

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One of the most important things to consider before choosing between painting and vehicle wrapping is the total price you have to pay for using each of these options. In case of a good paint job, you may have to spend up to $10,000, whereas you can have a professional car wrap installed in $5000 or much less. Moreover, you need to consider the number of vehicles you are planning to change. Car wrapping will become a much cheaper option as compared to painting when you have several vehicles to be changed.

Types of vehicles you have

It is true that you need to consider the types of vehicles you have before choosing between the two advertising options. Many people think that painting is a better choice because of its flexibility of changing any type of a vehicle. However, that is not true because you can find professional installers who can create car wraps for almost all types of vehicles. You just need to discuss your unique requirements and fleets with a professional installer to get a better idea.

Consider the Quality

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When you talk about getting your car repainted or simply having graphics painted on it, you need to understand that it requires serious skills. It is never easy to pain graphics on a car, and there is no guarantee that the graphic will look the same as you have imagined or planned. However, you will be in a much better position to know exactly how your car will look once you will have it wrapped. With vinyl wrapping, lettering looks much better as compared to painting a simple graphic on your vehicle. Therefore, you have to keep it in mind when deciding between the two options.

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